About the Role:

We are looking for a data-driven Performance Marketing Manager to lead our paid acquisition and retention efforts. You will be responsible for managing and optimizing digital advertising campaigns across multiple channels to maximize ROI and drive revenue growth.

Key Responsibilities:

• Develop and execute performance marketing strategy across Google Ads, Meta Ads, Amazon Ads, and other paid channels
• Plan, launch, and optimize paid campaigns to achieve CPA, ROAS, and revenue targets
• Conduct keyword research, audience segmentation, and competitor analysis
• Manage advertising budgets and allocate spend across channels for optimal performance
• A/B test ad creatives, landing pages, and campaign strategies
• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze marketing metrics and prepare detailed performance reports
• Collaborate with creative team for ad creative development
• Stay updated with digital advertising trends, platform updates, and best practices
• Implement tracking, attribution, and conversion optimization

Requirements:

• 5+ years of experience in performance marketing or digital advertising
• Proven track record of managing large-scale paid campaigns with strong ROI
• Expert-level knowledge of Google Ads, Meta Ads Manager, and programmatic platforms
• Strong analytical skills with proficiency in Google Analytics, Excel, and data visualization tools
• On-site Job