About the Role:

We are seeking a strategic Retention & Marketing Manager to develop and execute customer retention strategies that maximize customer lifetime value, reduce churn, and drive repeat purchases.

Key Responsibilities:

• Develop and implement customer retention and loyalty programs
•  Design and execute email marketing, SMS marketing, and push notification campaigns
• Create customer segmentation strategies for personalized marketing
• Analyze customer behavior, purchase patterns, and churn metrics
• Develop win-back campaigns for lapsed customers
• Manage loyalty programs, referral programs, and customer rewards
• Collaborate with CRM team to optimize customer communication journeys
• A/B test retention strategies, offers, and communication channels
• Prepare retention performance reports and insights for leadership

Requirements:

• 3+ years of experience in retention marketing, CRM, or customer lifecycle management
• Proven track record of improving customer retention and repeat purchase rates
• Strong experience with email marketing platforms (Klaviyo, Mailchimp, Netcore)
• Proficiency in CRM tools and marketing automation
•  Excellent analytical skills with ability to interpret customer data
• Creative thinking for developing engaging retention campaigns
•  Experience in e-commerce or D2C brands preferred
• On-site Job